Email Wiz's Ecommerce Blog

Mailchimp reviews are frequently searched by ecommerce founders who want clarity before choosing an email marketing platform. Many online store owners read Mailchimp reviews to understand whether the tool can support retention, automation, and revenue growth. Before relying on opinions alone, it is important to examine what Mailchimp actually offers and how users describe their real experience. Mailchimp has been around for many years and is widely recognized in the email mar

Winback emails are one of the most underused revenue levers in ecommerce. Many online stores focus heavily on acquiring new customers while ignoring the inactive subscribers already sitting in their database. When structured properly, winback emails can reactivate dormant customers and turn lost revenue into predictable growth. Customer inactivity is not just a marketing problem. It is a revenue problem. Every inactive subscriber represents unrealized lifetime value. In 2026,

A welcome series is one of the most powerful revenue drivers in ecommerce today. When structured correctly, a welcome series turns new subscribers into first-time buyers with predictable consistency. In 2026, no serious online store should operate without a high-converting welcome series running automatically. Many ecommerce brands invest heavily in paid traffic but overlook what happens after someone joins their email list. The moment a visitor subscribes is the highest poin

Email automation for ecommerce is no longer a luxury for growing online brands. It has become a foundational revenue engine that supports retention, repeat purchases, and predictable growth. Stores that implement email automation for ecommerce properly often see consistent revenue without increasing advertising spend. Customer acquisition costs continue to rise across paid channels. Social algorithms change frequently, and visibility can disappear overnight. As a result, onli