Shopify brands have relied on email marketing for years, and for good reason. Email remains one of the most reliable channels for building customer relationships, driving repeat purchases, and delivering long-form brand content. But in 2026, the most successful ecommerce brands are not choosing between email and WhatsApp. They are using both. The numbers tell a clear story. Email delivers an average open rate of around 20%, which has been the benchmark for over a decade. What
