Email Wiz's Ecommerce Blog

Klaviyo is an ecommerce email and SMS marketing platform used by many Shopify brands. It is known for advanced segmentation, automation workflows, and detailed revenue tracking. The platform positions itself as a data-driven growth engine for online stores. Klaviyo integrates deeply with Shopify. It tracks customer behavior, purchase activity, and engagement data in real time. This allows brands to build complex automation flows. However, complexity is part of the package. Kl

AI email marketing is redefining how ecommerce brands communicate with customers. What once required teams of marketers, designers, and analysts can now be executed through intelligent systems that operate continuously. In 2026, AI email marketing is no longer experimental but foundational for competitive online stores. Traditional email marketing required manual workflow building and constant optimization. Teams wrote copy, designed layouts, segmented lists, and scheduled ca