Email Wiz's Ecommerce Blog

Klaviyo is an ecommerce email and SMS marketing platform used by many Shopify brands. It is known for advanced segmentation, automation workflows, and detailed revenue tracking. The platform positions itself as a data-driven growth engine for online stores. Klaviyo integrates deeply with Shopify. It tracks customer behavior, purchase activity, and engagement data in real time. This allows brands to build complex automation flows. However, complexity is part of the package. Kl

An email marketing agency can feel like the obvious next step when your ecommerce brand starts growing. As revenue increases and marketing complexity expands, many founders consider outsourcing email to professionals. However, deciding whether to hire an email marketing agency requires a deeper understanding of cost, timing, and alternatives. Email marketing has evolved from simple newsletters to sophisticated automation ecosystems. Ecommerce brands now rely on segmentation,